In 2002, the first adblocking extension was released on the market. In 2009, the number of devices utilizing ad blockers passed the 20 million mark. Today ad blockers are used by 42.7 percent of internet users worldwide. And the technology has expanded beyond the desktop, it is also available for mobile devices and tablets.
So what is exactly an ad blocker and why is it so popular among users? An ad blocker is an application (plugins or browser extensions) that removes or alters advertising content on a webpage. This application removes certain kinds of ads, such as pop-ups, banner ads, and many other common forms of online advertisement. It allows the users to browse the web without being annoyed by disruptive ads that slow the page loading time.
However, many ad-block users understand that publishers have the right to earn revenue on the content they publish. It’s often due to previous negative experiences with ads that users turn to ad-block technology. The majority of internet users don’t mind ads as long as they are of good quality and don’t interfere with their experience.
Adblock users highlights
- 42.7% of internet users (16-64 years old) use ad-blocking software, at least once a month.
- 27% of internet users in the United States block advertisements.
- More than 65 million people are said to use AdBlock, a popular blocking plugin.
- Adblocking is most prevalent among internet users aged 16 to 24. Ad blockers are used by 46.2% of users in this demographic throughout the world.
Ad Blockers impact
Ad Blocking costs advertisers and publishers billions of dollars, and the losses are increasing year after year. Marketers all across the world have become more concerned about the rising popularity of adblocking. It is an alarming situation as users might eventually lose open access to the content that is available today. On the brighter side, advertisers are now looking for ways to make ads less obtrusive and more relevant, and publishers are getting their ad revenue back thanks to new technologies like Unblockia’s solution.
What is Unblockia?
Unblockia is an Adpone Company, one of the leading companies in the Ad Tech industry that promotes a more transparent and respectful interaction between publishers, advertisers, and users while keeping the internet safe and free. It provides publishers and advertisers with the technology to deliver a better online experience to their users through Acceptable Ads.
Acceptable Ads are ads that Adblock users accept and prefer. They are respectful, don’t interfere with content, and are clearly labeled with the word “advertisement” or its equivalent. These ads are created with users in mind and are presented in noninvasive ad formats that they are happy to see. At the same time, these ads allow publishers to start recovering the revenue they were losing due to ad blocker extensions.
Delivering a good user experience while maintaining a profitable website is a big challenge for publishers. Without a doubt, new solutions like Unblockia are essential to building a strong and sustainable online future where the needs of users, publishers, and advertisers are met.
